Privacy Policy

Last update May 2022
Sunrise has updated its section on Personal Information. In addition, we have added a new section for California Residents

Protecting your Privacy

Sunrise Brands, American Rag CIE, Donald Pliner, Seven7, Coldesina, TAGS, and No! Jeans (collectively "Sunrise" or "we", "us", or "our") is committed to protecting the privacy of your personal information. This Privacy Policy (the “Policy”) applies to those Sunrise websites that display or link to this Policy (referred to in this Policy as the "Website"). This Policy applies to data collected by Sunrise through its U.S. Websites and U.S. services that display these terms. This Policy describes the information we collect and how we use and disclose it. By visiting our Website and using our services, you are accepting the practices described in this Policy. If you do not agree to the terms of this Policy, please do not use the Website or the relevant services.

Personal Information
How We Collect Use And Share:

Identifiers including name, email address, phone number, shipping/billing/physical address, online identifiers you share in a public forum (like your social media handles) or nicknames.
We collect this information directly from you when you order goods or services and when you sign up for our services or marketing such as emails or join a member program (where available). We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address).
We may use this information in order to verify your identity, deliver goods and services to you; to contact you, for transactional and commercial communications, for security and fraud prevention; and other marketing and advertising (subject to choices you may make to opt out); to administer sweepstakes, surveys, or contests (where available).
We share it with third party social media platforms (such as Facebook, Reddit, and Pinterest); fulfillment partners, we use to ship products; marketing and advertising providers (Such as Google, Bing, Klaviyo, and MailChimp)
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Personal information including payment information, purchasing history, product or service interests, product reviews, etc.
We collect this information directly from you when you make a purchase.
We collect this information to process orders and returns, to verify your identity and for fraud prevention.
We share this information with payment processors
Characteristics of Protected Information. On occasion, you may share certain sensitive information with us that is protected by various laws, such as your age (if you are 40 years or older) signature, gender. In most cases we obtain this data in order to provide you with assistance you request or to make special offers.
We collect this information directly from you where you enter data such on our Website, where you request additional support in-store, when you use our Website, or from customer service.
We collect this information to verify your identity and for fraud prevention; and to bring you selected special offers
We share it with fulfillment partners
Other Identifying Information including information that might reasonably be used to identify you, either by itself or when combined with other data, such as general or specific demographic data, physical description, size fit and product preferences, information you share in a public open forum including social media, or other information we collect from you after obtaining your prior consent.
We collect this information directly from you browse our Website, when you create an account online or join our member program
We collect this information to offer and administer special offers, contests, surveys and sweepstakes; and to send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt out)
We share it with marketing and advertising providers, and customer service providers.
Audio, Visual, Sensory, And Biometric Information including information such as audio recordings, visual film or still images, sensory information, facial recognition or physical characteristics or patterns, and physiological, behavioral, and biological characteristics or activity patterns where applicable.
We collect this information directly from you if you post images or audio/video on social media and tag us or our brands, or by security recordings in-store where applicable.
We collect this information to verify your identity, to provide secure access to your account and prevent unauthorized use or fraud.
We share this information with fraud prevention partners, customer service providers and technology service providers.
Online and Technical Information including browsing data, data about how you interact with our Website and tools and similar network activity, your IP address or device identifiers, during browsing sessions.
We collect this information from your computer or device when you interact with our platforms or Website; through cookies, web beacons, pixels, clear gifs, and similar tracking technologies; from response to marketing emails, including whether you open an email, unsubscribe or purchase a product promoted in that email; and from third parties.
We collect this information to verify your identity, to provide secure access to your account and prevent unauthorized use or fraud; to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS; to send you relationship, transactional and commercial communications and other marketing and advertising.
We share it with marketing and advertising providers and customer service providers
Geolocation Data including data such as GPS latitude and longitude (where you have agreed to it)
We collect this information directly from you or through technologies, such as an IP address.
We collect this information for advertising (subject to choices you may make to opt out).
We share it with marketing and advertising providers.
Inferred and Derived Information including buying trends, transaction patterns and preferences, characteristics, predispositions, or behavior.
We collect this information from you when you access our site and make purchases.
We collect this information to send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt out) including through interest-based advertising.
We share it with marketing and advertising providers, and social media platforms

Children And Minor Information:

Protecting the privacy of children is extremely important to us. This site is a general audience website and are not directed at nor intended for use by children. We do not knowingly collect or intend to collect personal data from anyone who is under the age of 13. If you are under the age of 13, you should not provide any personal data to us and you should use the Website only with the knowledge, permission and involvement of a parent or guardian. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce our policy by instructing their children never to provide personal data through the Website without parental consent. If you have reason to believe that a child under the age of 13 has provided Personal Data to us, please contact us and we will endeavor to delete that information from our databases.

Business Purpose And Sharing For All Data Types:

In addition to the above, we may use all of the information described in this Policy for the following business purposes; to maintain the safety, security and functionality of our Website and business; to provide a service to our customers such as complete transactions, process payments, orders, shipping and provide customer service; as required by law or a legally binding process such as court orders, to enforce our legal rights, or to protect yours.
Our business operations require that we share information with certain third parties that are identified here; our service providers as well as third parties with whom we have contractual relationships; with our affiliates, including, other brands under common control of Sunrise; law enforcement or other government agencies where we are required to do so to comply with the law or a legally binding process; lawyers or auditors who use our data to provide us with a service.

Review and Access upon Your Request:

We will provide you with a summary of the information we collect about you. You will have an opportunity to correct, update or modify this information.


If we ever send you information by e-mail concerning new products or services that you did not expressly request, we will provide you with an e-mail address by which you may request no future notices.


Like many websites, we use "cookies", files stored on your computer's hard drive by your browser to identify account holders and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves this Website without checking out and send you reminder e-mail about your shopping orders and other shopping opportunities. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience. You may occasionally get cookies from companies advertising on our behalf to tailor advertisements shown to you for goods and services. We do not control these cookies, and these cookies are not subject to our Website. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on our Website enable you to opt out of this type of advertising.
We use Google Analytics on the Website to collect Usage Information, to analyze how users use the Website and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit
We also use third party companies, including Google Analytics, to measure and target ads on our behalf about products and services tailored to your interests. We allow these third-party companies to use cookies, web beacons, pixel tags and similar technologies to collect or receive information about your interaction with us on our Website and elsewhere on the internet ("Tracking Data") and use such Tracking Data to display ads when you visit this or other websites. For more information about how to opt out of having your information used by Google Analytics, visit

Links to Other Sites:

Sunrise may create links allowing you to access third party sites. Sunrise is not responsible for the content that appears on those sites and does not endorse these sites. Please consult those sites' individual privacy policies in order to determine how they treat user information.

Notice To California Consumers:

Under the California Consumer Protection Act (“CCPA”) California residents have the following rights:
  • The right to request information about personal information that we have collected about that customer in the twelve months preceding the customer's request (including the categories of information collected, the source of that information, the business purpose of that collection, the categories of third parties with whom that information is shared, and the specific pieces of personal information collected about that particular customer)
  • The right to receive requested information in a readily usable format if provided electronically
  • The right to request that we delete any personal information about the consumer that we have collected. However, we may be entitled to retain some information for certain purposes
  • The right to opt-out of "sales" of personal information to third parties, if applicable and
  • The right to freely exercise your rights without being denied goods or services
If you would like to request access to the personal information we have, or request deletion of personal information please either:
Or call us toll free at +1-844-337-7985
We cannot respond to your request to access or delete information unless we are able to both verify your identity or authority to make the request and confirm the personal information relates to you and/or your household. We will attempt to verify your request by asking you to provide identifying information that we will match to information in our files. We will only use information you provide in your request for the purpose of verifying your identity or authority to make the request. You can also designate an authorized agent to make a request on your behalf. Your agent will need to provide a Power of Attorney authorizing the agent to act on your behalf or will need to complete the same verification procedures that would be required for a request submitted by you directly and provide information that allows us to verify your authorization.
We may deny deletion requests in whole or in part as permitted or required by applicable law. We do not charge a different price or rate or provide a different level or quality of goods or services based on your exercising your CCPA rights. We do not sell personal information.
To see the categories of personal information we collect please refer to the Personal Information section in this Policy.


All information described above is stored on restricted database servers.
Sunrise may modify this policy, please look for changes posted here.
Contact us if you have any questions about this policy or our site in general, please contact us at
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